ARBIS FieldCoordinator
Smart field team management for flawless store execution
ARBIS FieldCoordinator is the specialized software solution for planning, managing, and analyzing field team activities in the FMCG environment.
- Increase productive customer visits
- Reduce travel time and planning effort
- Make store execution transparent
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What is ARBIS FieldCoordinator?
ARBIS FieldCoordinator is the specialized software solution for planning, managing, and analyzing field team activities in the FMCG environment. The solution helps companies organize field resources efficiently, manage tasks, and make execution quality at the point of sale transparent.
From route planning through visit documentation to KPI evaluation, FieldCoordinator connects the relevant processes in one central platform. Mobile apps for smartphone and tablet enable on-site use, while intelligent features such as automatic route optimization, photo documentation, and AI-based shelf recognition support day-to-day operations.
Overview
ARBIS FieldCoordinator is ARBIS GmbH's proprietary field force management solution. The software enables structured planning and execution of field visits with task assignment and follow-up. Activities, distribution, presence, and execution quality are evaluated on a data-driven basis. The goal is to deploy field resources more efficiently, improve store execution, and create a reliable data foundation for sales decisions.
Market Analysis & Strategy
THE CHALLENGE:
Field teams in the FMCG environment are under growing pressure to be efficient and transparent:
- limited field resources alongside a growing number of customers
- high effort for visit, calendar, and territory planning
- unnecessary travel time due to poorly planned routes
- fragmented documentation of tasks, photos, and audits
- limited transparency into visit quality, distribution, and execution at the point of sale
Companies need to ensure strong field presence and execution quality, while at the same time reducing travel time and administrative effort and basing decisions on a reliable data foundation.
THE SOLUTION:
Field force management in one seamless workflow
ARBIS FieldCoordinator digitizes and connects the core processes of field force management. Customer visits, internal appointments, and absences are planned in a structured weekly view. Appointments can be rescheduled flexibly; routes can be automatically optimized based on current traffic data and applied to the calendar with a single click.
On site, employees document tasks, photos, and distribution targets in one continuous workflow. AI-based shelf recognition can support the evaluation of shelf images. Dashboards and Excel exports create transparency around activities, visit frequency, territory capacity, and execution quality.
Plan Routes Efficiently and Reduce Travel Time
Manage Store Execution in a Structured Way
Evaluate Field Activities Based on Data
Evaluate Shelf Photos Intelligently
Work Mobile and Integrated
Measurable Added Value
The concrete benefit depends on field structure, visit density, territory allocation, data quality, and feature scope. Typical areas of impact include:
- more productive customer visits through more efficient calendar and route planning
- higher execution quality through clear tasks and structured evidence
- reduced travel time and better utilization of available field capacity
- more transparency around distribution, activities, visit frequency, and territory performance
- less manual planning, documentation, and reporting effort
The actual effects achieved are assessed for each use case based on existing processes and data. The solution provides a consistent foundation for this, from planning through to analysis.
Selected Features
ARBIS FieldCoordinator combines operational field planning with mobile documentation and data-driven evaluation. The solution is designed for real FMCG processes and flexible customer-specific requirements.
Route Calendar & Visit Planning
Customer visits, internal appointments, and absences are planned in a structured weekly view. Appointments can be added, rescheduled, and adjusted via drag-and-drop. In case of conflicts, the solution supports optimized rearrangement.
Intelligent Route Optimization
Routes are automatically optimized based on current traffic data. A comparison of the original and optimized route shows the time savings. The new order can be applied with a single click and navigated directly via Google Maps.
Visit Documentation & Task Management
Appointments can be opened and documented directly from the calendar. Individual tasks, photo documentation, and distribution targets are captured and tracked in a structured workflow.
AI-Based Shelf Recognition
Shelf and area photos can be evaluated via an API using AI-based image recognition. This supports more objective audits and increases the accuracy and traceability of documentation.
Export & Performance Analysis
Structured Excel reports are available for tasks and visit documentation. Analyses across different time periods support performance tracking as well as the evaluation of visit frequency and territory capacity.
Mobile Use & Integration
ARBIS FieldCoordinator supports use on smartphone and tablet. SharePoint connectivity and project-specific integrations enable integration into existing work and system landscapes.
Trust & Practical Application
ARBIS has been developing specialized software solutions for consumer goods companies since 1996. A deep understanding of FMCG data formats, business processes, and collaboration models forms the foundation for practical, secure, and integrable solutions.
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Frequently Asked Questions about ARBIS FieldCoordinator
What sets ARBIS FieldCoordinator apart from classic field-service solutions?
ARBIS FieldCoordinator combines calendar and route planning, route optimization, mobile documentation, task management, photo documentation, and analysis in one continuous workflow tailored to FMCG processes.
Which companies is the solution suitable for?
The solution is designed specifically for manufacturers and distribution organizations in the FMCG environment. It's suitable for teams who want to systematically plan and evaluate customer visits, distribution, store execution, or promoter activities.
Can ARBIS FieldCoordinator be used on mobile devices?
Yes. The solution supports smartphones and tablets, enabling operational use directly at the customer or point of sale.
How does the route optimization work?
The solution optimizes routes based on current traffic data. The original and optimized routes are compared side by side; the new order can then be applied to the calendar and navigated via Google Maps.
Can photos and audits be documented?
Yes. Photos, tasks, and visit information are captured in a structured workflow. AI-based image recognition can optionally support the evaluation of shelf and display photos.
What reporting options are available?
Tasks and visit documentation can be exported as structured Excel reports. Analyses across different time periods support performance tracking as well as the evaluation of visit frequency and territory capacity.
Can the solution be connected to existing systems?
Yes. ARBIS FieldCoordinator is built for enterprise requirements. SharePoint connectivity is supported; further integrations with SAP, data lake, or analytics environments can be implemented on a project-specific basis.
How is support organized?
ARBIS provides direct support via chat, email, and phone. Customer-specific extensions are implemented in a lean, transparent setup.
Next Step
Would you like to see how ARBIS FieldCoordinator can support your field organization with route planning, store execution, and performance tracking? We're happy to discuss your specific use case and show how planning, visit documentation, AI-powered analysis, and reporting come together in one integrated platform.